Coca-Cola announces new Dashain campaign

NL Today

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Kathmandu: Coca-Cola in Nepal announces a Dashain campaign themed “Dhanyabaad” with the aim to inspire and encourage consumers to express gratitude with a bottle of coke to those who have been there during the difficult moments.

Coca-Cola has introduced 8 new labels giving thanks (Dhanyabaad) to every person that we can be grateful to such as Aama, Buwa, Dai, Bhai, Didi, Baini, Saathi, and Sewa Karmi, the company said in a statement.

The regular coke labels have been replaced with Dhanyabaad labels this Dashain season as a dedication to those we have made a difference in our lives.

For the past 5 years, Coca-Cola has been introducing innovative themes under the global ‘Share a Coke’ campaign, which has been localized as ‘Mann Kholau Coke Sanga’, focusing on bringing relationships closer, reads the statement.

The new campaign was officially launched at a press conference where popular actress Swastima Khadka was announced as the new brand ambassador for Coca-Cola, and also featured in the new Coca-Cola Dashain TVCs. The new TVCs also carry a heart-warming song by singer Sushant KC titled “Dhanyabaad”.