Laxmi Bank announces creative crowdsourcing contest ‘Pro Version’

NL Today

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Kathmandu: Laxmi Bank, as a part of its upcoming 20th anniversary celebration, has announced a crowdsourcing contest for creating the bank’s brand film incorporating its five core values.

The contest that is open for industry professionals—filmmakers and advertising agencies—carries a prize of a contract worth Rs two million.

The contest is based on the 5 core values of Laxmi Bank—relationships, explorers, teamwork, responsible, progressive—in order to recall and reflect the principles upon which the bank has thrived throughout its glorious 20 years, the bank said in a statement.

All entries will be judged by a panel of experts wherein both technical and creative aspects will be considered, according to the bank.

Laxmi Bank’s Creative Crowdsourcing Contest ‘Pros Edition’ is the third crowdsourcing competition announced by the bank. The previous contests were ‘My Card Ideas’ in 2018 and ‘My Mobile Money Video Contest’ in 2020 which sought creative designs to be incorporated in the bank’s Debit cards and videos from all interested content creators to promote Digital Banking respectively.