Fanta announces ‘Colorful Hami’ campaign

NL Today

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Kathmandu: Fanta has announced ‘Colorful Hami’ campaign.

The core message of the campaign focuses on the colorfulness of people – people despite their gender, age, or their profession are doing things that bring out their colorful and playful side, Fanta said in a press release.

This campaign is a celebration of the colorfulness that lies in the consumer’s authenticity and playfulness at heart, according to the statement.

The campaign features two new television ads that spotlight playfulness through street performers, TikTokers and bike stunt performers, who love spreading smiles by showing their colorful side and embracing the joy of life through fun and color.

The stories in the TVC show the power of spreading colors by adding playfulness to the world. The campaign’s second TVC is focused on youth enjoying the festival of Holi while spreading fun and staying colorful.