Save the Children launches ‘Little Jab Book’

The playbook features hackable behavior insights and solutions to strengthen vaccine uptake in Nepal.

NL Today

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Kathmandu: Save the Children has launched Nepal ‘Little Jab Book’ developed in collaboration with Busara Center for Behavioral Economics, and Common Thread.

The playbook focuses on six key behavioral challenges which restricts vaccine uptake and presents contextual and hackable behavior change actions to strengthen vaccine uptake and confidence amongst parents, young people, and health workers in Nepal.

Heather Campbell, Country Director for Save the Children in Nepal says, “Our goal is to inspire behavior change actions as part of the Little Jab Book, which are need-based, driven by evidence, and guided by principles of social norms to address pressing issues and concerns related to vaccine uptake and confidence.”

The playbook is designed for social behavior change (SBC) practitioners, development agencies, local government officials, health staff, and media, and the insights are guided by the research conducted in Madhesh Pradhesh (formerly known as, Province 2).

The Nepal Little Jab Book details down evidence and solutions to inspire vaccine uptake in people who are concerned about the side effects of the vaccine, challenged by trust towards available vaccines, or those looking for social endorsement at the behest of various empirical and normative expectations.

“The behavioral interventions in this playbook focus on improving demand for vaccination, improving the process for following through on intentions, and building confidence in vaccines and their safety and efficacy,” shared Allison Zelkowitz Director of Save the Children’s Center for Utilizing Behavioral Insights for Children (CUBIC).

The Nepal Little Jab book published in Nepali and English can be downloaded from Save the Children Nepal’s website: