Dabur Nepal launches ‘Nepal’s first fortified juice’

NL Today

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Kathmandu: Dabur Nepal has launched a new product Real Immuno Mango+ juice which the company says is Nepal’s 1st fortified juice.

Real Immuno Mango+ was developed post-intensive market research amongst the target group to understand the immunity needs of their family, Dabur Nepal said in a statement.

H. S. Bedi, Business Head of Dabur Nepal said, “In a move to widen consumer offerings, Dabur Nepal, the market leader in fruit juice category in the country has been always striving to delight the consumers through relevant product innovation.”

“The concept of Real Immuno Mango+ was appreciated by the consumers as they found it highly relevant during this Covid-19 situation,” said Abhaya Pd. Gorkhalee, Head of Marketing at Dabur Nepal.

He further said, “The consumers have also rated Real Immuno Mango+ juice highest in all five sensorial parameters in a blind test conducted during the product development.”

This juice is priced at Rs 30 for a single-serve 180ml and Rs 250 for a one-liter pack.