OTT platform ALTBalaji expands to Nepal

NL Today

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Kathmandu: Indian OTT platform ALTBalaji has partnered with Telenet Pvt. Ltd. for its promotion and distribution in Nepal.

Telenet, the local partner, will ensure integration across local billing channels such as digital wallets, telecom operators, and payment gateways so that local users can activate and enjoy the engaging and exciting content from the comfort of their homes.

This collaboration will ensure a new user base for ALTBalaji shows, which were previously inaccessible to many due to a variety of factors, it said in a statement.

“The OTT platforms are next wave of entertainment and our strategy to provide uninterrupted access to users via various business models will ensure a new dimension in collaboration for Nepal Market while ALTBalaji will ensure high quality engaging content stream constantly for the viewers in Nepal,” said Navankur Sood, CEO, Telenet.

Divya Dixit, SVP – Marketing & Revenue, ALTBalaji adds, β€œThe partnership with Telenet Pvt. Ltd. is a major step for ALTBalaji to go global. ALTBalaji constantly strives to make the platform as user-friendly as possible, and this partnership draws in more audience for our blockbuster content. In addition, the tie-up 2 with the payment gateways will further widen the reach of the platform due to the convenience of one-click transactions that were earlier not possible.”

Telenet Pvt. Ltd., a Ramesh Corp entity, is an established IT Company engaged in value-added services for telecom operators, application development, cloud computing, mhealth, and SMS & televoting platforms in Nepal.