Kathmandu: Nabil Bank has appointed Prensa Regmi, a young social worker, as the brand ambassador of its new digital product ‘Nabil Gen Alpha’.
‘Nabil Gen Alpha’ is designed to target kids aged below 18 years, and their parents where parents can create, set, and assign tasks to their kids for earning points after evaluating their task for the first time in Nepal, it said.
“A nine-year-old Regmi started her social work at the early age of eight by distributing surgical masks during the Covid-19 pandemic. A permanent resident of Birauta, Pokhara, recently bagged Global Child Prodigy Awards 2022 in Dubai,” according to the bank.
“For the first time in Nepal, we have come up with this unique digital product that guide, motivate, and encourage kids through app experience,” a statement issued by the bank quoted Gyanendra Prasad Dhungana, CEO of Nabil Bank, as saying.
“Prensa being a social worker and influencer of our target group, we found her to be the right fit for this Gen Alpha product,” he added.
Stating that the product is targeted at tech-savvy new generation kids, Dhungana said, “We develop an app where kids can earn points to the task assigned by their parents. This way kids can earn money to their linked account while learning life skills and household chores.”
He further said that the app will help kids to learn about finances, the importance of savings, and learn to budget and grow to understand the difference between wants and needs by spending wisely.
The bank is planning to launch the product in September.