Kathmandu: As Dashain festival is approaching, Sunsilk Nepal is gearing up to launch its successful campaign ‘#Sunsilk Dashain Vibes’, which will provide opportunities for thousands of Nepali girls to feature in the pack by showcasing their beautiful hair. The campaign was successfully conducted last year too, it said.
SunsilkDashain Vibes Campaign, amongst its numerous milestones, has garnered over 60M+ views and generated 2,854 participation across Facebook, Instagram and TikTok; and is expected to go higher and beyond with SunsilkDashain Vibes 2.
Last year, Sunsilk Nepal launched ‘SunsilkDashain Vibes’ which was a digital contest during the Dashain 2021, providing opportunities to Nepali girls to stretch their horizons by showcasing their beautiful hair to get a chance to become associated with the brand as a part of Sunsilk Gang of Girls.
Aashina Deula, Pratima Karki and Lalana Chimariya won the Grand Finale of the contest who joined brand ambassador–Princy and Prisma to represent the brand.
Now, as winners of the contest, they get to feature in this year’s “Limited Special Edition Dashain Pack” which is being launched for the first time in Nepal.
The new packs come in three different variants–Hairfall Solution, Black Shine and Perfect Straight–which is expected to reach thousands of households across the nation. Among the three newly launched packs, Perfect Straight has been launched in Nepal for the first time.
According to the Managing Director of Unilever Nepal, Amlan Mukherjee, Sunsilk is arguably the largest beauty brand of Nepal, widely distributed and preferred by millions of consumers.
“We are proud to introduce the SunsilkGang of Girls who are the winners of SunsilkDashain Vibes contest launched during Dashain 2021 and it was an unprecedented success. Sunsilk believes that girls thrive when they explore possibilities and here we gave them the opportunity to showcase their beautiful hair and feature in the bottles of Sunsilk Brand. We believe that beauty is uncomplicated and captured through many means. We want our brands along with our consumers to be associated with local festivals and culture. SunsilkDashainVibes and Sunsilk Gang of Girls activation are among such efforts.”