Coca-Cola announces Dashain campaign

NL Today

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Kathmandu: Coca-Cola has announced its new Dashain campaign titled, “Sambanda Utsav Swad Sanga”.

Dashain has been at the heart of Coca-Cola’s marketing and consumer campaigns for several years and every year Coca-Cola introduces a unique and heartwarming theme for consumers to resonate with, Coca-Cola said in a press release.

To make it more special, Coca-Cola has introduced five new labels which carry illustrations of artworks representing Dashain in Nepal, reads the release. The artworks include activities like kite flying, putting on Tika, eating with family, ping (Dashain swing) and Deusi Bhailo celebrations.

Speaking about the campaign, Adarsh Avasthi, Country Director of Coca-Cola in Nepal shared, “I am very excited about the theme for this year “Sambandha Utsav Swad Sanga” as it perfectly reflects what Dashain is all about- it is a celebration of relationships, coming together and bonding over the best tasting food that is prepared for Dashain. With the Dashain special coke bottles, we wish our consumers many magical moments of togetherness, and may everyone cherish the memories of the festivities.”

Along with the labels, Coca-Cola has also launched a new television commercial featuring brand ambassador Swastima Khadka.

Pradip Pandey, Managing Director of Bottlers Nepal Limited shared, “Dashain is the biggest festival in Nepal and the same goes for coke. Each year we look forward to this time and share the heartwarming campaign that we have come up with for our consumers. We hope the tagline “Sambandha Utsav Swad Sanga” resonates with our consumers and inspires them to make this Dashain more special and memorable when celebrating with their friends and family.”

As food is a huge part of Dashain, Coca-Cola has collaborated with the BBC Master Chef Professionals winner, Santosh Shah who has curated 5 recipes that are perfect for the festival.