Kathmandu: Khukri XXX Rum has unveiled its new packaging.
The new-look was fashioned to encompass Nepal’s rich heritage and traditions; to embrace and reiterate Khukri’s proud history and origin “from the top of the world”, the company said in a statement.
The unveiling of the new packaging took place on Friday at a special launch event in Kathmandu.
Behind the new attractive packaging, which replaces the older one that has been in the market for the past 20 years, are the creative minds of a London-based company.
Khukri Rum is produced by The Nepal Distilleries, a company established in 1959.
Today, in its 62nd year of operations, the company’s decision to upgrade the packaging comes primarily from its need to meet the expectations of its valued patrons and with the view to take a step towards introducing modern elements in the overall product design.
Although the new pack comes with new features and additions, our consumers can be rest assured that they will find the same old taste and blend that they have been enjoying always, reads the statement.
Khukri Rum is exported to about 13 international markets and the new pack has been launched in all markets on the same date.
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