Kathmandu: Coca-Cola Nepal has announced the launch of Fanta Apple as the latest addition to the brand.
The launch of Fanta Apple also comes with a new digital video that reflects Fanta’s aim to add playfulness and cheer into the lives of its consumers, encouraging them to stay colorful despite the mundane routines of our daily lives, Coca-Cola Nepal said in a press release.
The TVC is a part of a broad marketing campaign that includes digital videos, print advertisements and OOH (Out of Home Advertising).
Commenting on the launch, Adarsh Avasthi, Country Director of Coca-Cola in Nepal shared “Fanta is all about Colorful people who spread playfulness and joys around themselves. And the new Fanta Apple encourages consumers to bring in fun to our everyday mundane routine. We are very excited for our consumers in Nepal to try it out”
Pradip Pandey, Managing Director of Bottlers Nepal Limited shared, “At Coca-Cola we are always striving to keep up with the evolving taste and preferences of consumers and provide more options for them to stay refreshed. As we introduced Fanta Apple in the market, our valued retailers have also been very excited to have yet another new flavor of beverage added to the brand”.
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